CiraNutrition
CiraNutrition is a wellness brand for woman. They sell nutritions for sport and beauty. The brand is led by woman, which is one of their main angle.
Client
Service Provided
The Goal:
The goal was to design a high-converting, visually appealing product page for Cira Nutrition - a woman-led sports nutrition brand - that reflects the brand’s empowering, lifestyle-oriented identity while making the buying process simple, intuitive, and conversion-focused.
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The Challenge:
The previous product page lacked a clear visual hierarchy, emotional connection, and persuasive elements to drive sales. Key product benefits and brand story were not presented in a way that resonated with the target audience - active, health-conscious women. The challenge was to create a design that balanced lifestyle storytelling with strategic e-commerce elements, such as bundle offers, subscription options, and social proof.
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The Result
A clean, modern, and user-friendly product page that blends emotional branding with conversion optimization. The new layout includes an optimized above-the-fold section with bundle and subscription options, a benefits section, emotional storytelling, UGC and testimonials, detailed ingredients, a comparison table, and strategically placed cross-sells. The final design strengthens Cira’s position as a premium, woman-led hydration brand and provides a clear, engaging path from first impression to purchase.
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